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Los Angeles, Calif. – August 11, 2020 – Lasso, a high-performance apparel brand, is proud to announce a partnership with USA Pickleball, the official national governing body for the sport of pickleball in the U.S. Lasso will now be the Official Performance Sock of USA Pickleball, one of the fastest growing sports in the U.S. […]
Los Angeles, Calif. – July 14, 2020 – Lasso, a performance compression garment leader, is proud to announce its partnership with the American Ultimate Disc League (AUDL), the premier league that embodies the robust spirit of ultimate’s players, fans, and community alike. Lasso will now be the Official Sock Partner of the AUDL and their […]
Los Angeles, Calif. – June 30, 2020 – Lasso, a performance compression garment leader, announced today that Scott Sorensen has joined the company as Chief Marketing Officer (CMO). As CMO, Scott assumes responsibility and will lead all consumer and product marketing and branding strategies, as well as building the systems to execute on these strategies. […]
Partha Unnava, CEO of Lasso is interviewed live on Cheddar discussing the patented technology and science behind Lasso’s Athletic Performance Compression Socks and the future of the medical-backed health industry.
The #MoveWithCompassion campaign has been a humbling and defining experience for our company. For those of you who don’t know, Lasso started in 2018. While our innovation and approach to products is new for the industry, we started the company with a strong set of values; timeless values that we feel resonate with the great […]
A letter from Lasso President, Jared Verteramo. I hope everyone is staying safe and healthy. With the recent announcement by Stadia Ventures that Lasso is participating in their esteemed Spring 2020 Accelerator Program, I wanted to share some exciting news: I have joined Lasso full-time as President, where I will help lead the team effort to successfully execute our […]
In March we started donating pairs of our medical joint-support compression socks to front line medical workers, who need the extra support and stability to get through the long days on their feet treating COVID-19. And since then we’ve been amazed and super grateful for the support we’ve gotten from our customers, partners, and media […]
Lasso and Professional Pickleball Association Announce One-Year Partnership Los Angeles, Calif. March 9, 2020 – Lasso, a high-performance apparel brand, is excited to announce they have struck a one-year deal as a partner of the Professional Pickleball Association (PPA), the premier provider of professional and amateur pickleball tournaments for all ages. Lasso will be working with […]
Lasso CEO & Founder Partha Unnava (left) with Bone Collector (right) ATLANTA – March 19, 2019 – Lasso, the first company to utilize biomedical engineering in the design of sportswear, announces their endorsement agreements with WNBA player Angel McCoughtry and Instagram persona, basketball streetball legend Bone Collector. Lasso’s Head of Athlete Relations is recent […]
Champ Bailey, NFL Legend and future Hall of Fame inductee, has joined Lasso (and its parent company BWHealth) as an investor, board member, and Head of Athlete Relations. In his new role, Champ will grow engagement with current and retired professional athletes, while guiding Lasso’s youth athletics outreach efforts. “We’re beyond humbled to have Champ […]