Brands

Los Angeles, Calif. (Jan. 27, 2022) – Lasso, the world’s first athletic compression sock and a groundbreaking movement company, has continued to find strong support and uptake in multiple foreign markets with swift expansion over the past year into over 15 countries. These markets span several continents and include The United Kingdom, Ireland, Germany, Austria, […]

Los Angeles, Calif. (November 30, 2021) – Lasso, the world’s first athletic compression sock and Myodetox today announced that they have teamed up to offer Lasso performance sock technology to help Myodetox clients Stay Moving and support their active lifestyles with Myodetox X Lasso Socks. This partnership combines Myodetox’s expertise gleaned from their unique therapeutic programs […]

On the heels of our brand new Bone Collector x Lasso collection launch, Larry “Bone Collector” Williams sat down with Hype magazine to talk about how this collaboration came to life, details on the collection itself and dip into Bone’s impressive past, present and future.    — SHOP THE BONE COLLECTOR x LASSO COLLECTION! — Named the most dangerous […]

Los Angeles, Calif. (Nov. 18, 2021) – Lasso is excited to announce that they have partnered with legendary street ball icon Larry “Bone Collector” Williams on an exclusive line of gear that will be available ahead of the holiday season. The Bone Collector x Lasso 2021 Holiday Bone Collection includes a variety t-shirts, crew sweatshirts, […]

Brands to collaborate on retail crossover and synergistic promotional efforts. Los Angeles, Calif. (Nov. 15, 2021) – Lasso and CLMBR today announced that the brands have teamed up to make Lasso CLMBR’s “movement improvement” partner, complete with category exclusivity on support and compression socks. CLMBR x Lasso co-branded products will be sold directly on the CLMBR website, […]

Lasso Announces Creative Partnership with Luxury Gym, DOGPOUND High-performance technology meets style and culture in this new collaborative line of compression socks Los Angeles, CA (May 4, 2020) – Lasso, a high-performance apparel brand, is excited to announce an official product collaboration with DOGPOUND, favored by professional athletes and celebrities. Together, the two brands have […]

Lasso Announces New Partnership with Athletes Unlimited Inaugural Volleyball Season Los Angeles, Calif. – February 27, 2021 – Lasso, a high-performance apparel brand, is excited to announce it has again partnered with Athletes Unlimited Sports Innovation Lab to support their inaugural volleyball season featuring 44 of the world’s best players, happening February 27 to March 29 […]

We are proud to announce our sponsorship of the James Blake Foundation 2020 Playing for a Cure Shootout Tournament. This wonderful charity tournament takes place virtually on Monday, September 14th at 5 pm PT / 8 pm ET, one day following the completion of the 2020 tennis U.S. Open, and will raise funds to benefit […]

Los Angeles, Calif. October 5, 2020 Lasso, a compression based apparel brand that supports a high performance lifestyle, is proud to announce its new partnership with The Basketball Doctors, a group of medical and training professionals focused on optimizing movement and the skills necessary to play competitive, recreational, or professional basketball at a high level. […]

Los Angeles, Calif. – August 25, 2020 – Lasso, a high-performance apparel brand, is excited to announce its new official partnership with Athletes Unlimited Sports Innovation Lab, the new model of pro sports where athletes are decision-makers and individual players are champions of team sports. Lasso will join forces with Athletes Unlimited Sports Innovation Lab […]