January 24, 2023 Princeton, NJ Lasso, an innovative movement brand, today announced the appointment of leading orthopedic surgeon and medical innovator Dr. Selene Parekh as Lasso’s Chief Medical Officer. Dr. Selene Parekh is a board-certified orthopedic surgeon practicing at Rothman Orthopaedic Institute in Princeton, NJ who specializes in the diagnosis and management of foot and […]
Lasso Teams Up With Football Star Ezekiel Elliott
Elliott and Lasso will begin a dynamic partnership to educate consumers on Lasso Socks’s unique health and wellness benefits Los Angeles, Calif. (September 2022) – Lasso, an innovative movement brand, today announced that they have teamed up with football star Ezekiel Elliott in a partnership through the 2022-2023 NFL season. Elliott, now entering his seventh NFL season, will become an ambassador for […]
Lasso Names John L.A. Wilson Chief Operating Officer
Los Angeles, Calif. (July 29, 2022) – Lasso, a groundbreaking movement company, today announced that John L.A. Wilson has been named Chief Operating Officer (COO), effective immediately. As COO Wilson will be responsible for improving operating effectiveness across Lasso’s key functional areas, while helping to drive the brand’s growth and profitability through its omni-channel business […]
Lasso Introduces New Performance Compression Low Tab Socks
Los Angeles, Calif. (March 15, 2022) – Lasso, a groundbreaking movement company, today announced another innovative addition to their product lineup with their new Lasso Performance Compression Low Tab socks – just what your feet need this summer. The new Lasso Performance Compression Low Tab socks offer all the foot, arch, and heel stabilization as it’s […]
Lasso CEO, Partha Unnava on ‘Escape Your Limits’ Podcast
Lasso Founder and CEO, Partha Unnava was recently featured on the Escape Your Limits podcast where some insightful, interesting topics were brought up. They discuss everything from Partha’s invitation to the White House from President Obama; debating the roll social media plays in our lives; why money needs to be second priority when brand building and […]
Lasso Enjoys Rapid Expansion into Numerous International Markets
Los Angeles, Calif. (Jan. 27, 2022) – Lasso, the world’s first athletic compression sock and a groundbreaking movement company, has continued to find strong support and uptake in multiple foreign markets with swift expansion over the past year into over 15 countries. These markets span several continents and include The United Kingdom, Ireland, Germany, Austria, […]
Lasso and Myodetox Announce New Myodetox X Lasso Socks
Los Angeles, Calif. (November 30, 2021) – Lasso, the world’s first athletic compression sock and Myodetox today announced that they have teamed up to offer Lasso performance sock technology to help Myodetox clients Stay Moving and support their active lifestyles with Myodetox X Lasso Socks. This partnership combines Myodetox’s expertise gleaned from their unique therapeutic programs […]
Bone Collector Interview on Hype Magazine
On the heels of our brand new Bone Collector x Lasso collection launch, Larry “Bone Collector” Williams sat down with Hype magazine to talk about how this collaboration came to life, details on the collection itself and dip into Bone’s impressive past, present and future. — SHOP THE BONE COLLECTOR x LASSO COLLECTION! — Named the most dangerous […]
Lasso Partners with Streetball Legend Larry “Bone Collector” Williams on Exclusive Line of Merchandise
Los Angeles, Calif. (Nov. 18, 2021) – Lasso is excited to announce that they have partnered with legendary street ball icon Larry “Bone Collector” Williams on an exclusive line of gear that will be available ahead of the holiday season. The Bone Collector x Lasso 2021 Holiday Bone Collection includes a variety t-shirts, crew sweatshirts, […]
Lasso and CLMBR Announce Strategic Partnership
Brands to collaborate on retail crossover and synergistic promotional efforts. Los Angeles, Calif. (Nov. 15, 2021) – Lasso and CLMBR today announced that the brands have teamed up to make Lasso CLMBR’s “movement improvement” partner, complete with category exclusivity on support and compression socks. CLMBR x Lasso co-branded products will be sold directly on the CLMBR website, […]