Lasso

Lasso Announces Creative Partnership with Luxury Gym, DOGPOUND High-performance technology meets style and culture in this new collaborative line of compression socks Los Angeles, CA (May 4, 2020) – Lasso, a high-performance apparel brand, is excited to announce an official product collaboration with DOGPOUND, favored by professional athletes and celebrities. Together, the two brands have […]

Lasso Announces New Partnership with Athletes Unlimited Inaugural Volleyball Season Los Angeles, Calif. – February 27, 2021 – Lasso, a high-performance apparel brand, is excited to announce it has again partnered with Athletes Unlimited Sports Innovation Lab to support their inaugural volleyball season featuring 44 of the world’s best players, happening February 27 to March 29 […]

We are proud to announce our sponsorship of the James Blake Foundation 2020 Playing for a Cure Shootout Tournament. This wonderful charity tournament takes place virtually on Monday, September 14th at 5 pm PT / 8 pm ET, one day following the completion of the 2020 tennis U.S. Open, and will raise funds to benefit […]

Los Angeles, Calif. October 5, 2020 Lasso, a compression based apparel brand that supports a high performance lifestyle, is proud to announce its new partnership with The Basketball Doctors, a group of medical and training professionals focused on optimizing movement and the skills necessary to play competitive, recreational, or professional basketball at a high level. […]

Los Angeles, Calif. – August 25, 2020 – Lasso, a high-performance apparel brand, is excited to announce its new official partnership with Athletes Unlimited Sports Innovation Lab, the new model of pro sports where athletes are decision-makers and individual players are champions of team sports. Lasso will join forces with Athletes Unlimited Sports Innovation Lab […]

Los Angeles, Calif. – August 11, 2020 – Lasso, a high-performance apparel brand, is proud to announce a partnership with USA Pickleball, the official national governing body for the sport of pickleball in the U.S. Lasso will now be the Official Performance Sock of USA Pickleball, one of the fastest growing sports in the U.S. […]

Los Angeles, Calif. – July 14, 2020 – Lasso, a performance compression garment leader, is proud to announce its partnership with the American Ultimate Disc League (AUDL), the premier league that embodies the robust spirit of ultimate’s players, fans, and community alike. Lasso will now be the Official Sock Partner of the AUDL and their […]

Los Angeles, Calif. – June 30, 2020 – Lasso, a performance compression garment leader, announced today that Scott Sorensen has joined the company as Chief Marketing Officer (CMO). As CMO, Scott assumes responsibility and will lead all consumer and product marketing and branding strategies, as well as building the systems to execute on these strategies. […]

Partha Unnava, CEO of Lasso is interviewed live on Cheddar discussing the patented technology and science behind Lasso’s Athletic Performance Compression Socks and the future of the medical-backed health industry.

The #MoveWithCompassion campaign has been a humbling and defining experience for our company. For those of you who don’t know, Lasso started in 2018. While our innovation and approach to products is new for the industry, we started the company with a strong set of values; timeless values that we feel resonate with the great […]